From Booklist January 1, 2000
Marketplace is one of public radio's most successful programs. A business program targeting non-businesspeople, its audience has grown to more than 3.35 million in slightly more than 10 years, and it is now carried on nearly 300 stations. After a stint as its London correspondent, Brancaccio has been the program's host and senior editor for six years. Admirers call the show -- and Brancaccio -- irreverent. Brancaccio himself admits to being a "wiseacre" and suggests the best thing about Marketplace is its background music. Relying on the same sensibilities that have made his show so popular, Brancaccio now ponders what he (or anyone else) would and should do when confronted with an unexpected windfall of cash. For inspiration he turns to lottery winners, and in a series of 10 trips across the U.S., he tries to duplicate the various ways they have tried to capitalize on their good fortunes. He goes on a spending spree at the Mall of America, and he considers buying a house in Levittown. Brancaccio's journeys are filled with insights both amusing and instructive.
-- David Rouse

From Kirkus Reviews
The host of Marketplace, NPRs popular program about money, travels the country, Candide-like, in search of ways to spend a relatively small sum. Finding himself with a bit of spare cash, Brancaccio, facing the same quandary as the national government, can't figure out the best way to use the unanticipated surplus. So, for more than a year, he takes a financial pilgrimage. At his first stop, the redoubtable Mall of America, he foolishly parts with some of his money for mere consumer goods. Next, in Jackson Hole, Wyoming, he attends classes in socially responsible investing. Having uncovered the unexpected pitfalls of entrepreneurship at a California "Be Your Own Boss'' expo, he makes his way to Las Vegas to learn the differences between mutual-fund investing and gambling. Partly "to scrape the Vegas'' off his heels, he next heads for a little desert town in Nevada to explore giving in the form of community service and the expenditure of social capital. Thence to Wall Street itself, where mammon and Trinity Church confront each other. Brancaccio reviews the economics of home mortgages in Levittown, New York; considers country music as a dropout way of life in a Texas school devoted to the subject; contemplates retirement to Arizona and simply stashing cash in parsimonious Seattle. Although the author is not nearly as naive as he pretends to be, his reporter's knack of soliciting advice and experience from a variety of sources works very effectively. The bottom line is a nice synthesis of America's diverse views on ready cash and what to do with it. For those who want monetary entertainment but may not crave a gnarly financial tome, Brancaccio provides some surprisingly shrewd instruction and sound financial advice, all embedded in appealing reportage. A savvy journalist, he's as conscious of karma as of cash. A smart and engaging book about money and the American ways with it.
-- Copyright ©2000, Kirkus Associates, LP. All rights reserved.